MarketingSpecialist

PositionSummary:负责市场部的数字营销活动，配合总部及本地市场部团队完成各类推广营销工作及其它项目的优化工作。
Beresponsibleforthedigitalmarketingactivitiesofthemarketingdepartment,andcooperatewiththeglobalandlocalmarketingteamtocompletevariouspromotionandmarketingworkandtheoptimizationofotherprojects.DutiesandResponsibilities:
1.与公司销售、客服等部门紧密合作，参与并制定年度Campaign战略和计划，执行并跟踪相关营销活动；
Workcloselywiththesales,customerserviceandotherdepartmentsofBuschChinatoparticipateinanddevelopannualcampaignstrategiesandplans,implementandtrackrelevantmarketingactivities;
2.结合营销计划，管理和优化现有数字营销平台，挖掘新的数字营销方式，提高品牌可见度和参与度；
Combinewithmarketingplans,manageandoptimizeexistingdigitalmarketingplatformsandexplorenewdigitalmarketingmethodstoimprovethebrandvisibilityandparticipation;
3.负责公司网站的SEO站内优化及网站关键词排名优化，提升网站的流量；
BeresponsibleforinternalSEOoptimizationandkeywordrankingoptimizationofthewebsiteofBuschChinatoincreasethewebsitetraffic;
4.协助组织与执行线上及线下的市场活动，包括在线研讨会、高峰论坛、网络维权等；
Assisttoorganizeandcarryouttheonlineandofflinemarketingactivities,includingwebinars,seminars,onlinerightsprotection,etc;
5.上级安排的其它相关工作。
Otherrelatedworkassignedbythesuperior.Knowledge,SkillsandAbilities:
1.具有创新的思维、较强的创造力和细节执行的把控能力；
Innovativethinking,strongcreativityandcontrolabilityofdetailexecution;
2.具备较强的数据监控及分析能力，能够依据分析结果制定有效的营销推广方案；
Strongdatamonitoringandanalysisability,andformulateeffectivemarketingpromotionplansbasedontheanalysisresults;
3.优秀的语言表达、沟通、项目统筹和监管能力，注重团队协作精神；
Excellentlanguageexpression,communication,projectplanningandsupervisionability,andpayattentiontoteamworkspirit;
4.热爱探索新鲜事物，对当下热点敏感度高；
Lovetoexplorenewthingsandbehighlysensitivetocurrenthotspots;
5.了解搜索引擎的排名机制、索引机制及其相关指标，了解市场上相关数字营销平台的核心优势极其运行机制；
Understandtherankingmechanism,indexingmechanism,andrelatedindicatorsofsearchengines,andunderstandthecoreadvantagesandoperationalmechanismsofrelevantdigitalmarketingplatformsinthemarket;
6.良好的计算机技能，熟练使用多款设计软件者优先（InDesign,Photoshop,AdobeIllustrator等）；
Goodcomputerskills,proficientinusingmultipledesignsoftwareispreferred(InDesign,Photoshop,AdobeIllustrator,etc.);
7.较好的审美能力，较强的写作文字功底。
Goodaestheticabilityandstrongwritingskills.Qualifications,Training,andExperience:
1.大学本科及以上学历，市场营销等相关专业优先；
Bachelordegreeorabove,majorinmarketingandotherrelatedmajorsispreferred;
2.英语听说读写熟练；
ProficientinEnglishlistening,speaking,readingandwriting;
3.三年及以上相关工作经验。
Atleastthreeyearsofrelevantworkingexperience.